8 beauty trends that will explode in 2022

1) Skincare continues its takeover (and will make cosmetics work harder)

2)  Simplified sustainability: from condensed beauty to biotech innovation

3) The Grooming industry will flourish helping redefine masculinity

4) The skincare world will diversify its narrative and focus on equality & inclusion

5) The blurring of Beauty, Health & Oral Care, where wellness in all areas now lead the way

6) Beauty Tech growth:  from advanced personalisation to make-up in the metaverse (think virtual try ons)

7) Hair, Make-up looks will take inspiration from the past but have an optimistic outlook

8) Finally, word of mouth trends will continue to dominate with Viral TikTok campaigns