1) Skincare continues its takeover (and will make cosmetics work harder)
2) Simplified sustainability: from condensed beauty to biotech innovation
3) The Grooming industry will flourish helping redefine masculinity
4) The skincare world will diversify its narrative and focus on equality & inclusion
5) The blurring of Beauty, Health & Oral Care, where wellness in all areas now lead the way
6) Beauty Tech growth: from advanced personalisation to make-up in the metaverse (think virtual try ons)
7) Hair, Make-up looks will take inspiration from the past but have an optimistic outlook
8) Finally, word of mouth trends will continue to dominate with Viral TikTok campaigns
