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As you are developing and planning the launch for your Brand whether it is from
product conception through to initial distribution launch or brand expansion. It is
important to balance the right package that ensures you gain the right level of
support and structure to achieve all your milestones.
Additional Solution #1 (incl)
To outline and establish your brands strategy direction for the UK in line with your vision
Provide a clear distribution strategy highlighting pros and cons for each distribution channel relevant to your brand
Provide competitor Analysis and mapping and understand brand positioning
Create a retailer and brand introduction strategy presentation
Provide a financial planning document to include all income expectations, margins and investment expectations planned in
Create a dedicated team training session for shop floor teams on brand philosophy and products
Essential Package
Introduction to key retailers based on the brand strategy in a timed manner according to Buyers schedules and availability
Brand presentation to key retailers working to their sell in timeline and schedule
Negotiate all retailer margins and relevant merchandise locations for your brand
Create a marketing plan for launch keeping in line to budget and retailer expectation
Conduct a dedicated team training session for shop floor teams on brand philosophy and products
Conduct monthly Buyer meetings to review brand and review in store opportunities
Attend Bi-weekly store visits and staff updates reviewing merchandising, floor management and stock opportunities
Introduction to New Product line up and Sell in to retailers when appropriate
PR agency updates and reviews, liaising on brand status in a timely manner
Create retail and wholesale trackers for weekly updates
Managing wholesale targets set out in financial plans
Control of Return Goods (RGA) form and admin and customer product perspective
Staffing management on an ongoing basis where appropriate with rotas, target setting and ongoing HR support
If required create a warehouse and logistics process or with logistics partner
Create free of charge policy and logistics
Invoicing and chasing payment procedure and process managed if needed
Provide strategic direction for global opportunities created with pros and cons with clear time lines all areas are accurate and if there any room for improvement
Pursue wholesale opportunities to grow business through marketing and new businesses
Financial review planning, budget control to be created and maintained
Create framework for targets retail and wholesale, issue and monitor monthly in line with financial planning
Create the launch strategy including PR, marketing and working with the retailer
Create Marketing plan for retailer and online opportunities
Management of retail sales goals within each retail store for Brand’s staff, this could be either the Aspiration Solutions Sales team (cross charged) or Brands own sales team
Conduct weekly store visits review merchandising, stock and floor management updates identifying further brand opportunities
Conduct Monthly buyer meetings to review brand and review in store opportunities
Provide continuous product development and sales training for brand and store staff
Host monthly store team meeting to include coaching, motivation for sales goals
Create the Global strategy with clear timelines and processes for each territory
Global introduction to key retailers, sourcing distribution partners and negotiating on the trading terms
Source PR agency if not in place to ensure skill set match the brand and are aligned
Review and manage PR strategy in line with marketing strategy
Liaise with PR agency once in place with clear strategic direction, action plan and follow up
Create production and forecasting documents based on strategy and launch time scales
Review current forecasting cost of goods (COG) and free of charge (FOC) quantities to ensure
Distribution contracts sourced, managed and forecasts actioned and prepared
Additional Solution #1 Your brand in the market place
This is designed for a brand that is looking to enter or launch in the UK market but doesn’t want to commit to a contract initially. It is important to understand the landscape, costs, projections and competitors before making a full commitment
To outline and establish your brands strategy direction for the UK in line with your vision
Provide a clear distribution strategy highlighting pros and cons for each distribution channel relevant to your brand
Provide competitor Analysis and mapping and understand brand positioning
Create a retailer and brand introduction strategy presentation
Provide a financial planning document to include all income expectations, margins and investment expectations planned in
Create a dedicated team training session for shop floor teams on brand philosophy and products
Price £4500 for the project ex VAT – approx 2 months (first meeting complimentary)
Additional Solution #2 Finding your perfect team, recruitment & staffing
This is designed for brands that are launching with a retail partner and need to provide permanent staffing to represent their brand in store
Create the job description based on the roles and requirements of the brand and store
Define the recruitment process with clear costs and timelines, recommendations for salaries competitive to the store and role and additional compensations
Conduct all interviews, telephone where appropriate and face to face to ensure the right candidate is sourced for the brand and store
If necessary provide an appropriate advert
Create all brand employment contracts meeting UK employment law
Create all employee handbook and communication adhering to all UK employment law
Provide grooming guidelines
Set up payroll system
Co-ordinate any store approvals, store trainings and management meetings that need to take place
Price £4000 for the project ex VAT – approx 2-3 months depending on candidates found
Additional Solution #3 All your staffing solutions as easy as ABC; Aspiration Beauty Consultants
This is designed for brands that have launched and are trading in stores and need to drive their retail growth, maximising their return on investment without employing permanent staff
Provide highly trained sales staff that are dedicated to our brands on a temporary basis meeting the retail peak trading needs of the business
Support key promotional activity either on the shop floor or in a beauty room
Highly motivated sales consultants motivated by achieving targets that can also ensure the brand is merchandised, stocks are managed and visible.
Price £130 a day excl VAT (expenses for work conducted outside of London to be paid)
Additional Solution #4 Supporting key brand development functions
Production management of sourcing primary, secondary product meeting with all European guidelines
Global logistics shipping if required procedures and partners
Trend research for future product initiatives
New product development research
Price £3500 1-2 month ex VAT – depending on brief
Additional Solution #5 Aspiration Mentoring Solution
Designed to work with brand founders that are at the early stages of their brand development and need the 1-1 guidance support to continue with an experienced mentor
Sue Stanford, Founder and Managing Director of Aspiration Solutions will work with you one day a month on the key objectives of your brand taking you through every step of execution. This mentorship is designed to go at your natural pace but will provide you with the appropriate insight to deliver the key elements of a brand launch. As well as advising on all the aspects outlined in our packages and additional solutions the mentoring can also support with:
Legal review trademarks for global strategy
Provide advice on packaging artwork, legal implications, barcoding
Investor meeting and business preparation (if required)
Price £1000 ex VAT a day, only 1 day a month
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